![](https://freight.cargo.site/t/original/i/61b61026fa8d2c74ee45e963804bd1b93fba60201ef5e8b4b951c53215b73267/2017-12-28-CES-MOCKUPS-034.jpg)
![](https://freight.cargo.site/t/original/i/b16b1e47a47786dc52f70e6562c4dc0ac21cced1a6439d482f8ec89a6cde6e26/2017-12-19-bragi-ears-packaging-04.ai-02.jpg)
![](https://freight.cargo.site/t/original/i/f4cac75e18ec051afaa59f7bf9abd5640fdb88691b1a5292578e52e1a3bc03ad/3.jpg)
![](https://freight.cargo.site/t/original/i/de7ed00491cf8e51f860ee9ac0acde7f56661604f75645abf17e814262efc098/6.jpg)
![](https://freight.cargo.site/t/original/i/d4796619b0b36430fad27afef967f60b6a0f028d378a9ee033e9f1fa1be119fa/5.jpg)
![](https://freight.cargo.site/t/original/i/dca2842bd645c3f88d4ca23ed15eab3e4da6082363d7461734888ca4ed884a78/4.jpg)
Packaging Design
This packaging design was designed during my stint at a company which produces intelligent wireless earphones. The brief was to design four categories of sound amplifiers which reduces the harsh sounds in our surroundings like shooting(shoot), TV noise(loud), concert music(music) as well as tinnitus(relief) for our better hearing. Since the target group was 45-65years old, it was decided to make a handy sized packaging. Because of my deep knowledge in colours and colour psychology i was able to define four colours for the packaging based on the emotions they create as well keeping in mind their shelf visibility.
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