1. Packaging Design
2. Identity Design
3. Art Direction
2. Identity Design
3. Art Direction
PUMA
2024
Leo Dubai
2024
Leo Dubai
PUMA SPF Game Face
PUMA noticed that while male sports fans ignored sunscreen, they never missed painting their faces for matches. So, PUMA created SPF Game Face, a face paint that doubled as sunblock, protecting men’s skin while showing team pride. Available in multiple shades matching popular club colors, it made sun safety part of the game-day ritual. PUMA activated the campaign at stadiums, stores, and online, aligning it with peak UV days and major matches. As a result, fans were protected, awareness around sun safety increased, and men and skin protection finally played on the same team.
PUMA noticed that while male sports fans ignored sunscreen, they never missed painting their faces for matches. So, PUMA created SPF Game Face, a face paint that doubled as sunblock, protecting men’s skin while showing team pride. Available in multiple shades matching popular club colors, it made sun safety part of the game-day ritual. PUMA activated the campaign at stadiums, stores, and online, aligning it with peak UV days and major matches. As a result, fans were protected, awareness around sun safety increased, and men and skin protection finally played on the same team.
