1. Graphic Design
2. Art Direction
3. Social Media Design
2. Art Direction
3. Social Media Design
PUMA
2024
LEO DUBAI
2024
LEO DUBAI
Project RE:TURN
PUMA disrupted the game with a bold new initiative i.e a return policy that encouraged people to go all out. Customers could bring in any worn-out shoes, from any brand, and exchange them at PUMA for a discount on their next purchase. The program not only inspired athletes and everyday movers to push their limits without worry but also reinforced PUMA’s commitment to sustainability. Every returned pair was recycled and repurposed including being transformed into a running track for kids, giving old shoes a powerful new life.
PUMA disrupted the game with a bold new initiative i.e a return policy that encouraged people to go all out. Customers could bring in any worn-out shoes, from any brand, and exchange them at PUMA for a discount on their next purchase. The program not only inspired athletes and everyday movers to push their limits without worry but also reinforced PUMA’s commitment to sustainability. Every returned pair was recycled and repurposed including being transformed into a running track for kids, giving old shoes a powerful new life.
