1. Brand Identity
2. Design Research
3. Campaign and Design
2. Design Research
3. Campaign and Design
Oman Telecommunications
2023-2024
Leo Dubai
2023-2024
Leo Dubai
Brand Refresh
How do you revamp a brand that is a national icon without alienating an entire country of customers? As one of Oman’s most recognized and iconic brands, Omantel’s brand refresh needed to be handled carefully. So we dug into Oman’s culture and creativity and found inspiration from the Khanjar. By re-imagining the Khanjar’s curves and angles, we created a symbol and language that felt both fresh and familiar, modern and authentic, minimal and rich. We also uplifted the colors and graphics to add a digital and youthful feel that underlined Oman’s ambitions while respecting the culture and heritage.
How do you revamp a brand that is a national icon without alienating an entire country of customers? As one of Oman’s most recognized and iconic brands, Omantel’s brand refresh needed to be handled carefully. So we dug into Oman’s culture and creativity and found inspiration from the Khanjar. By re-imagining the Khanjar’s curves and angles, we created a symbol and language that felt both fresh and familiar, modern and authentic, minimal and rich. We also uplifted the colors and graphics to add a digital and youthful feel that underlined Oman’s ambitions while respecting the culture and heritage.
