1. Brand Identity Design
2. Iconography
3. Design Research
2. Iconography
3. Design Research
Emirates NBD
2024
Leo Dubai
2024
Leo Dubai
Life Saving Signs.
The first breast cancer self-check in sign language.
Every ‘Pinktober‘, breast cancer awareness campaigns target women across the region - except the 4.7 million hearing and speech impaired women. All 300 universally used sign languages cover up to 140,000 words, except two life-saving ones: ‘cancerous’ and ‘lumps’. Emirates NBD, the region’s largest bank that believes in inclusivity, worked with Arabic sign language experts to create two unique new signs for ‘cancerous’ ‘lumps’. These signs were integrated into a graphic design language developed entirely with hand gestures - used to teach hearing impaired women how to self-check for breast cancer.
The first breast cancer self-check in sign language.
Every ‘Pinktober‘, breast cancer awareness campaigns target women across the region - except the 4.7 million hearing and speech impaired women. All 300 universally used sign languages cover up to 140,000 words, except two life-saving ones: ‘cancerous’ and ‘lumps’. Emirates NBD, the region’s largest bank that believes in inclusivity, worked with Arabic sign language experts to create two unique new signs for ‘cancerous’ ‘lumps’. These signs were integrated into a graphic design language developed entirely with hand gestures - used to teach hearing impaired women how to self-check for breast cancer.
